Most people don't realize that the more money you spend for Google
Adwords traffic in comparison to the Google AdWords ads in the positions
below and above your ad, the less amount of traffic that will come to
you.
If you're looking at it by percentages, ask yourself: If
your sales could go up 20%, would that be good if (all things being
equal) your cost per click expense goes up by 30%? If this has in fact
happened to you, congratulations! You have fallen into the Google
Adwords CPC spiral. You have allowed the Google AdWords algorithms
which determines the cost per click to add to the Google bottom line at
your expense. If none of this makes sense, it should at least be clear
that Google is making a fortune and they are only going to make more and
more in the future.
This is the hardest thing for some Internet
Marketers to understand. Google does not want a scenario where your
sales drop 20 percent and the cost per click drops 20 percent as well,
even though, if this happens to you, you will have effectively brought
down your expenses and surprisingly, your profits will double or maybe
even triple.
Never forget and always remember that you decide
what you pay Google as well as the quality of traffic that comes from
your Google AdWords campaign. Follow the following seven solid pieces
of advice and watch what happens to your campaign.
1. Stay out of the top three positions where the lowest quality impulse clicks are most abundantly found
2. Get better traffic by improving your CTR by improving your ad.
3.
Being in position 4-8 can be more lucrative by bringing in the more
educated and serious buyers and keeping that cost per click down.
4.
Don't be afraid of running the ad on the second page for higher
qualified traffic. Remember, the game is to hit the perfect balance
between price and position.
5. The higher the CTR you have, the
more traffic you're getting and Google Adwords rewards you for a high
CTR by giving you a better position
6. By continually
challenging your own ads with simple split test methodology, you can
improve the CTR over time. Let two ads run and keep slightly changing
the one with a lower CTR in an attempt to beat the leader. This is not
rocket science. This can also work with keeping two and trying to beat
them with a third ad.
7. Scan your campaign and pull out the
lowest converting keywords to improve your overall CTR. Don't throw
them away, just separate them into their own Google Adwords Ad Groups.
Keep the following line in your head till it makes sense without thinking about it...
Top 7 Ways to Make Sure Google Adwords is Making You Money
10/20/2011 07:49:00 PM
Mofienecs
